Today’s parents look for more than ‘what’s the closest childcare provider.’ They are seeking out centers that provide quality care. They are considering curriculum choices and are looking to stay connected to their child’s development and growth.
Millennial parents also want ‘on demand’ access to their kids’ day. A recent survey found that 69% of parents shared that technology is essential when selecting a childcare provider. 80% of parents said they would switch childcare providers to get daily photos and videos of their kids at childcare.
So – how do you stand out from the competition? How do you attract more parents to your center? I’ve put together 5 strategies to fuel your childcare center’s marketing strategy.
#1: Create Your Childcare Center’s Story
You’ll first want to take out a blank piece of paper (or use our childcare marketing strategy template) and start to write down what makes your center special. Think from the perspective of the parent and answer the following questions:
- Why would a parent choose your center?
- What makes your childcare center unique?
- What are the core services you offer?
- Is there something you offer that your competitors don’t?
- What do you want your center to be known for?
- How do you think your families would describe your center to their friends?
- What do your families love most about your center?
Your story should be the cornerstone of all of your messaging. What you put together should also be authentic to the value you provide at your center.
Wondering what aspects of your center to highlight?
In a recent survey, we asked parents if they would switch childcare providers if they found a childcare center that offered specific services. If your center provides any of the services below, these are likely things you’ll want to promote.
% of Parents who would switch childcare providers if they found a center that offered
- Contactless Payments 53%
- Contactless CheckIn 60%
- Parent Communication App 63%
- At Home Activity Content 51%
- Digital Documentation 63%
- Assessments 62%
- Shared videos and pictures 80%
Once you have your story, you’ll want to build out assets to share your story. This approach
could include:
- Photos of your center
- Testimonials from parents, teachers, and staff
- Video tours
- Photos showcasing your curriculum